YOU HAVE THE PASSION, TALENT AND CREATIVITY TO WRITE...
But do you have a game plan?
Your blog and your byline are extensions of you—show your readers that you put the time and effort into creating the ultimate resource for whatever it is you feel passionate about—whether that be travel, food, career, lifestyle or something else.
The Content Strategy Lab will put your writing practices into perspective. You’ll get a holistic view of what it takes to not only write great articles but also how to elevate yourself against the competition.
Say goodbye to the days of guessing what articles will attract viewers to your site are over. I am unlocking the College Magazine vault to give you all the secrets we’ve used over the years to reach over 925,000 unique readers per month.
REGISTER FOR THE CONTENT STRATEGY LAB.
Learn our 5-step proven writing system to write compelling articles and reach hundreds of thousands of readers a month.
With The Content Strategy Lab, you’ll spend three weeks honing in on the latest online writing best practices to understand what it takes to not only get readers to “click” to your article but also to make sure they stay there and soak up every word you publish.
WHAT YOU CAN EXPECT FROM
SIX VIDEO TRAINING MODULES
Each day we’ll host an hour-long live video training diving deep into the digital and writing concepts you’ve heard about but never fully understood, like SEO, bulk activity, active voice and more. You’ll walk away with tangible takeaways, tips and tools that you can implement into your writing in real-time. At the end of each training, Amanda will answer your questions in realtime to guide you on your writing journey. Don’t sweat it if you miss one of the live sessions—Amanda will send out a link to a recording of each class once it’s over. And you can play and replay it until you soak up every bit of information the lessons hav eto offer.
Get ready to take action. Coupled with the videos, we’ll release PDF worksheets that will get your creative juices flowing. Worksheets will also include templates that guarantee results—think cold call scripts, Facebook promo posts and more. You’ll apply the concepts you learned to get a head start on your next viral article.
At the end of each training, Amanda will answer your questions in realtime to guide you on your content strategy journey. Come prepared to ask thoughtful questions that will help you make decisions that could impact your blog or writing journey in a big way.
INCREDIBLE COMMUNITY OF BLOGGERS, CONTENT CREATORS & JOURNALISTS
When you register for The Content Strategy Lab, you’ll get lifetime access to our alumni community on Facebook. The Content Strategy Lab Community will be moderated by our editors, editor-in-chief and publisher to give you real-time answers to articles you’re working on now.
ACCESS THIS ONE-OF-A-KIND OPPORTUNITY FOR JUST $87 WHEN YOU REGISTER BY JULY 15.
The Content Strategy Lab Curriculum
LESSON 1: ESTABLISHING YOUR CONTENT GOAL
You joined The Content Strategy Lab because you understand that writing without intention is lost. A blog without a clear focus is a diary. Before we dive deep into the 3 winning article structures, we must first set clear goals, identify a target audience, research competitor sites and learn to build a robust article pitch.
LESSON 2: LISTICLE
Listicles show up on our newsfeeds every day. Whether you’re writing a light topic like “15 Reasons Dogs Make the World Go Round” or a more serious article like “21 Signs You Need a Mental Health Day,” successful listicles all follow the same rules. Listicles are almost a genre on their own. We’ll break down what it takes to write a listicle that’s informative, not cheesy. Just because information is presented as a list doesn’t mean it’s not serious journalism.
LESSON 3: THE EXPERT GUIDE
The cold, hard truth of the matter is: No one trusts what they read without the Internet. That is, unless you can back up what you say with incredible imagery, expert sources and thorough research. In lesson 3, we’re covering all things sources, including templates for emails, cold calls and follow-ups to send your potential interviewees. Then we’ll dive into what makes for a great quote so you can ask just the right questions. Then learn how to write a how-to article and an expert guide that guides your article structure for an entire vertical.
LESSON 4: RANKING
Every lesson has led up to this: the ranking. You will learn to command the authority and establish the credibility to write a ranking that readers actually trust. Your ranking may help someone make a monumental decision, so put serious effort into every step. We’ll walk through College Magazine’s Ranking Methodology step by step to help you write a ranking worthy of a million readers.
LESSON 5: PUBLISHING AND PROMOTING YOUR ARTICLE WITH SEO INTEGRATION
There are two ways to get eyeballs to your newbie (or even well-established!) blog: search and social media. Here at College Magazine, 80 percent of our traffic comes from search. This proves that people navigate the Internet using search engines like Google, Yahoo Answers and more. But to even get your article to rank, you need to create buzz around it and get thousands of people to share on social. Lesson 5 will break down everything you need to do right before and after you press “publish” on your latest article.
BONUS: YOUR CONTENT AS A LIVING GUIDE
Once your article goes live, you never need to touch it again, right? Wrong. The bonus lesson will teach you why you need to think of your blog as a living, breathing organism that needs a tune-up every now and then. If your article is on the brink of reaching the #1 spot on search for a keyword, don’t you want to know how to get the #1 spot?
We've trained 1,000+ aspiring writers nationwide. Our graduates have gone on to careers at:
- Rachael Ray Magazine
- National Geographic
- Washington Examiner
- USA Today
- Random House
- Time Out New York
- Washingtonian Magazine
- Seventeen Magazine